Blog
Guides and explainers on agentic advertising: AI agents that read your ad data and act on it. We cover the Model Context Protocol (MCP), connecting Meta and TikTok to Claude and ChatGPT, and the AdCrunch REST API and Skills that make it work.
Meta Launches Official Ads AI Connectors (MCP) – What It Means for Advertisers in 2026
Meta released its first-party MCP server for ads on April 29, 2026. A clear, balanced look at what it offers and how it compares to AdCrunch.
Guide
What Is Model Context Protocol (MCP) and Why Every Performance Marketer Needs It in 2026
MCP (Model Context Protocol) is the USB-C for AI. What it actually is, why it is exploding in adtech, and how it lets AI agents act on real ad data.
Guide